Grow through real retail.
Get into local stores customers already trust — without wholesale, without distributors. Ship a small batch that stays yours and keep 65% of every sale.
$0 upfront · Launching in Fort Lauderdale.
How it works
- 1
Add your products
One retail price, set by you.
- 2
Get matched with stores
They approve the fit.
- 3
Ship a small starter batch
It stays yours throughout.
- 4
Customers scan & pay
You earn 65% automatically.
- 5
Restock where it sells
Guided by real retail data.
Start with 10 units. Not a purchase order.
No distributors
Ship straight to stores in the network.
No wholesale
Shoppers pay retail — you keep 65%.
No retail negotiations
We match you with stores; they approve.
Keep ownership
Your inventory stays yours until it sells.
Estimated earnings calculator
Estimated — actual results vary by product, price point and store.
Monthly sales (GMV)
$1,152per month
You keep (65%)
$748.80
/ month
$8,985.60 / year
The same units via wholesale:
$489.60/ month
before your production costs in both cases.
Preset scenarios
The same $50, cut differently
Wholesale
PlaceUp
Wholesale's 50% store margin is the price of transferring your inventory risk. Keep the risk small — keep the premium.
Wholesale shown at the typical ~50%-of-retail standard; commission per standard wholesale-marketplace fees.
Your brand dashboard — Preview
Your earnings (65%)
$612
this month
Units sold
61
Active stores
3
Sell-through
64%
Where you sell
Grow using real retail data.
Retail has always been a black box for small brands. Your dashboard opens it — every sale, every store, in real time.
- Your best stores, ranked by real sell-through
- Your best products in each store
- Restock alerts before a shelf runs empty
- Revenue in real time — your 65% of every sale, by store and city
Shopping takes 10 seconds.
No app, no signup, no line — and you see the sale the second it happens.
Reach your buyers
Turn buyers into repeat customers.
The kind of direct line only big retailers have ever had — now yours. Reach the shoppers who already bought your product on real shelves, responsibly and with consent.
Only real buyers, only with consent — every recipient purchased your product and opted in
You never handle their data — PlaceUp holds it, PlaceUp sends
Turn one sale into a relationship — bring buyers back, again and again
Built into your brand dashboard — a preview of what you'll get.
Your buyers — preview
48 opted in to hear from you
Every person here is a purchaser who explicitly opted in to hear from your brand.
Recipients
(all opted in)- Sarah M.Purchased Signature Candle — Jul 12.Repeat
- David K.Purchased Room Spray — Jul 10.
- Lena R.Purchased Lavender Body Lotion — Jul 8.
- Marcus T.Purchased Signature Candle — Jul 7.Repeat
- Priya S.Purchased Room Spray — Jul 6.
- Julia P.Purchased Signature Candle — Jul 4.
- Ethan W.Purchased Room Spray — Jul 1.
- Rachel B.Purchased Lavender Body Lotion — Jun 29.
Send a campaign
18 of 48 buyers selected
New scent just landed —
10% off this week 🌱
39 / 160
Sent by PlaceUp on your behalf — you never see their email address.
The founding-brand program.
Limited to the Fort Lauderdale launch cohort.
Guaranteed placement
We place you in matched launch stores, no cold pitching.
Concierge setup
Send your site or Instagram, we build your catalog and print your QR labels.
Stranded-stock guarantee
If a placement doesn't work in 90 days, we ship your stock back at our cost.
Founding split
An enhanced share for your first 90 days from go-live.
Your Sell-Through Report at day 90
Documented retail performance by store — your retail résumé.
*Enhanced founding-split terms apply for the first 90 days after your brand goes live on PlaceUp.
Honest answers to hard questions
Why would I earn double — where's the trick?The honest answer
No trick — it's the same units at retail instead of wholesale. Selling wholesale, a store buys at ~50% of retail and the wholesale channel takes its commission, so you net ~42% of retail. On PlaceUp the shopper pays full retail and you keep 65%, because the store never buys your stock — it hosts it and earns 25% only when something sells. You carry a small batch you own, which is exactly why you keep the premium.
Wholesale pays me on order, you pay only if it sellsThe honest answer
True — that's the honest trade. Wholesale pays up front because the store took the inventory risk and paid wholesale for it. Here you keep ownership and get paid when your product sells to a real shopper, after a short return window. You trade a guaranteed lower amount for a larger amount on what actually sells — on a small batch you control.
What if it doesn't sell?The honest answer
It's a small batch you still own. Restock only what sells; pull the rest anytime. For founding brands, if a placement doesn't work in 90 days we ship your stock back at our cost — so a slow shelf costs you shipping, not inventory.
My product comes in cases — do I have to break them up?The honest answer
No. If you sell small items, ship a refillable display box: set your box size (say 24) when you add the product, and we merchandise it as the display and restock it box by box as it sells. Shoppers still buy one item at its retail price — the box is just how your stock ships and refills, never a wholesale case or a bulk price.
What volume are we really talking about?The honest answer
Honestly, about 10–20 units per shelf per month for a product that fits the store — not hundreds. That's why we start you at 10 units per store and grow with real sell-through data, not a big purchase order. The calculator above uses believable numbers on purpose.
My products are cheap — does the math work?The honest answer
At low price points the multiple is smaller but still in your favor — roughly 1.4–1.5× what the same units net via wholesale, before production cost in both cases. If your item is only a few dollars the absolute dollars are modest; PlaceUp works best when your retail price gives the 65% something to work with.
When do I get paid?The honest answer
After each sale clears your product's return window — you set the policy, and final-sale items pay out immediately. Refunds reverse the split proportionally. PlaceUp collects and remits sales tax on every sale, so you don't.
Who eats returns, theft, tax?The honest answer
Returns come out of the held funds for that sale and reverse the split proportionally — no phantom charges. Every purchase is verified at the door and monthly stock counts flag gaps early. Sales tax is PlaceUp's job — we collect and remit it, not you.
Is this proven?The honest answer
Consignment retail is decades old — brands have always earned more by keeping ownership. What's new is the scan-to-pay QR shelf and the sell-through data, and that's exactly what the Fort Lauderdale pilot proves. That's why founding brands get enhanced terms and guarantees while we prove it together.